SELLINGER
SCHOOL OF BUSINESS AND MANAGEMENT
Course Description (from Loyola Catalogue): Develops a global overview of the marketing function. Students learn to describe the international marketing context and identify adaptations in data collection and analysis, product, price, promotion, and distribution necessitated by this context. Topics include cultural, legal, financial, and organizational aspects of international marketing. Course Objectives: Upon completion of this course you will be able to:
Course Requirements: Exams There will be two examinations as part of the course requirements. Exam I will be held in the middle of the semester. Exam II is non-cumulative and will be held on the last class meeting. See the Class Schedule for actual dates. Unexcused absence from an examination will result in a zero (0) grade for that exam. Make-up exams will be given only if the student’s absence has been excused by the instructor in advance. In cases of illness, a written excuse from the physician will be required. Group Project - Country Notebook The group project will consist of teams of four or five students (determined by class size). Each team will produce The Country Notebook - A Guide for Developing a Marketing Plan. Your team will select a country and a good or service, and then develop the marketing plan for introducing that good or service to that country. A specific outline for The Country Notebook is given in your text on pages 603-612. The Country Notebook includes four parts: Cultural Analysis, Economic Analysis, Market Audit and Competitive Market Analysis, and Preliminary Marketing Plan. The project consists of a written report and oral presentation and all teammates are expected to participate equally. Country Notebook Guidelines will be distributed early in the semester. Current Topic Report Once during the semester, each student will prepare a current topic report on the international marketing topic of his/her choice. The assignment will consist of a written report and a brief oral presentation. The purpose of these presentations is to expose the class to a variety of relevant international marketing issues as reported in Web-based or traditional (magazines, newspapers, journals, etc.) sources. Several students will present during each class session. A presentation schedule will be developed early in the semester. Class Participation Class participation is comprised of multiple subjective and objective activities. These activities have been diversified to address student ability and interest. Subjective activity is your contribution to the class discussions based upon video presentations and various class exercises. This contribution can take the form of asking thought provoking questions or providing examples of concepts discussed in class. Objective activity is primarily based on your completion of in-class and take-home cases, Internet website analyses, and other class exercises. There will be approximately 10-12 of these activities worth 5-15 points each. Most of the participation activities will be graded on a pass/fail basis. Although attendance is not mandatory, it is not possible to make up class work missed due to absence. The only exceptions to this rule will be for athletes who file the official documentation prior to a missed class or documented (doctor's note, etc.) cases of severe illness. Please refrain from eating during class as this is highly disruptive. Drinks (particularly with caffeine) are fine. Kindly turn off cell phones and pagers. Repeated lateness to class will negatively affect your participation grade. Grading: The breakdown of points to determine your grades is as follows:
Grades will be given on the basis of the following final point totals:
Notes:
Class Cancellation Policy: If a class is cancelled for any reason, an alternate assignment will be posted on Blackboard in the Assignments area by 12:00 PM on the following day. The assignment will be due at the next class meeting. If bad weather is expected, please call the Loyola Inclement Weather Hotline on x2223. Honor Code: All students of the College are expected to understand the meaning of the Loyola College Honor Code. Ignorance of the Code is not a valid reason for committing an act of academic dishonesty. The following will constitute violations of the Code and are defined in the Community Standards Handbook: cheating, stealing, lying, forgery, plagiarism, and the failure to report a violation.
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